Recently awarded the title of UK National Businesswoman of the Year 2006, and Regional Businesswoman of the Year for Wales, Jo is the designer and MD of The Noonoo© Design Company which produces the innovative Noonoo© comfort blankets. Her company also independently owns and runs a short-order manufacturing capability in Vietnam, which manufactures textile-based products for other small UK businesses.
Jo graduated with a First Class Hons in Surface Pattern Design from the University of Wales in July 2004, and won a scholarship to do a Masters in Enterprise at the University of Manchester, where she is now a visiting lecturer and entrepreneurship mentor. She splits her time between Wales - where her family and registered office are, and Lancashire - where her son attends school full time and she and her partner, Jonny, live and work.